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We offer expert advice to support travel, leisure and education businesses with any aspect of growth, strategy, sales and fundraising – from identifying quick wins, to providing critical challenge, to handling the pressures on you and your team. We pride ourselves on our candid and open style: we are advisers who give advice.


We offer strategic, tactical, financial and analytical tools to facilitate growth. We partner with companies to offer support, and a positive challenge to Directors to take their company forward.


Across our careers we’ve completed over 100 transactions including fundraising, MBOs, MBIs, full and partial exits – and have an unrivalled network in private equity. We’ll support you at every step to find the right partner for your business.


We have delivered numerous highly successful exits. Whether it's a partial or full-blown sale process, we help make it happen with efficiency and candour, and commit to adding significant value. 



These are unprecedented times. With decades of experience of change management, restructuring teams and cash-flow management, we can help businesses secure stability, and find new opportunities to thrive.


Mergers and acquisitions can be complex, time-consuming and expensive. We guide you through the process, offering honest advice, expertise and unwavering support.


We work with potential investors to broker introductions, undertake commercial due diligence and offer open, straight-talking expertise from our many years in the sector.



Firebird is led by co-founders Stewart Lambert and Ian Finlay, both highly skilled business leaders with over five decades of experience in travel and leisure. Together their expertise encompasses strategy, analytical planning, budgeting, people management, M&A, corporate finance, exit planning and raising funds.

Stewart and Ian are supported by industry stalwarts Chris Thompson, Mark Bush, Safia Bhutta, Matt Purser, Lucy Haines and Gordon Mathie as fellow Directors.


“After nearly two decades running the business it was becoming difficult to see the wood from the trees. Ian very swiftly injected direction, focus and energy. I feel as if the business is ready to grow rapidly as he brings his immense experience and knowledge of the industry to the task. It’s exactly what we need to take us to the next level and beyond.” 

Ali McLean, Founder and Managing Director, Artisan Holiday Group


"I can’t recommend Stewart highly enough - an extremely professional and dedicated individual, with considerable knowledge of the travel industry.

His expertise and negotiating skills helped us tremendously through the whole acquisition process and we feel that we couldn’t and wouldn’t have wanted to do the process, without him. A great asset to have in your corner."

Stewart Robinson, Managing Director, Infinity Travel


At Firebird, we strongly believe in working with businesses at every stage of their journey, to take their company forward. We don't believe in quick fixes or one-size-fits-all, MBA-style buzz words which ultimately get you nowhere. Every company is unique, it has unique challenges, unique opportunities and unique potential. Current challenges in the industry call for a new approach. We are supporting businesses to grow and thrive, by creating unique strategies and solutions for each client. 

  • Real Business Experience - our team includes experienced CEOs, MDs and FDs. Unlike many 'consultants' we really have been in your shoes when it comes to on the ground, day-to-day challenges of running a business. 

  • Bespoke Support - every business is unique, and your goals, timelines and process will be unique too. We take the time to get to know every company we work with intimately, and to understand your requirements.

  • High Levels of Service - as a team we are highly responsive, efficient and results-driven. If you need us, we’re there. 

  • Detailed Preparation - we immerse ourselves in each element of your company from day one, from reviewing your strategy and finances, to prepping for next steps.

  • Expert Negotiators - we don’t leave value on the table: you can rely on us to reach the best possible deals for you in any and every aspect.

  • Directors lead and work with you - not junior staff.

Get in touch 

For an initial consultation to discuss plans for your company, contact Firebird today.


Phone: 07736 226118

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